Vegas Is For ...
Role:
Strategy and Project Lead, Execution, Copywriting
Team Size:
Managed team of six
Media Created:
Video, Print, Digital, Campaign Landing Page
Promotional Channels:
Social Media, Email Marketing, Digital Advertising (inclusive of display and retargeting, paid social), Direct Mail, Call Center Contest, Social Media Takeover, Onsite Experience
Website:
www.rci.com/vegasisfor
Campaign Development:
Planning and development took two months.
Campaign run time one month.
Campaign Brief
The “Vegas Is For …” Campaign was created to drive incremental lift in inventory usage by RCI members in Las Vegas by highlighting aspects of Las Vegas that may be “undiscovered” by members.
Premise:
With an objective to create excitement and inspire members to book Las Vegas vacations, this campaign highlighted opportunities in Las Vegas outside of the obvious and stereotypical.
Messaging strategy included family friendly opportunities and generational activities within content and imagery.
Vegas is for …
families
foodies
nature lovers
history buffs
Goal:
Drive incremental lift in revenue and bookings in July for Las Vegas inventory.
Results:
Resulting campaign revenue for this campaign was doubled from initial revenue goal of $800,000.
video.
We utilized an existing Las Vegas video the RCI Social Media team created to add an additional video element to support the campaign.
