ALTERNATE VIEW
Alternate View is a luxury optometry and facial aesthetics studio located in Carmel, Indiana. After their grand opening in early 2025, the team at AV were looking for fractional marketing assistance and digital storytelling to help increase brand engagement and momentum after their launch.
My work focused on strengthening and furthering their brand and visual development, event +
in-store experiences, and strengthening brand awareness in the greater Carmel community.
SERVICES
Visual + Messaging Strategy
Creative Direction
Photography
Videography
Digital Storytelling
Paid Advertising
Content Marketing Strategy
six months of strategic growth
Through effective digital storytelling and event partnerships, brand visibility and increased website and social platform engagement increased significantly.
DOUBLED
Nearly doubled Instagram reach to target audiences.
TRIPLED
Nearly tripled Facebook engagement on static posts.
12X MORE
Increased Instagram link clicks for stories, reels, and posts.
9.4 MILLION
Total Facebook views on organic video posts.
2,800+
Website clicks from a single campaign.
EXPANDING A LUXURY BRAND ::
Alternate View came with a strong brand foundation. However, it needed to be expanded to "lockdown" visual and messaging cues as it relates to it's business, it's services, and it's audience. To prevent future friction, I expanded the existing brand identity to include visual mood boards, a brand persona profile, and voice + tone documents to help the Alternate View team communicate consistently and effectively with the target audience.
content capture + creation
Part of my role in creating memorable digital storytelling was to capture content, create effective content marketing campaigns that balanced "edutainment", promotion, and brand awareness. I also was tasked with ensuring the in-store experience was optimized for continued service soft-sells.
CONTENT THAT WORKS
Educational content produced became a consistent driver of organic engagement.
Lifestyle imagery reinforced luxury positioning without losing authenticity and attainability of brand.
MAXIMIZING OPPORTUNITIES
Created content that supported both paid and organic marketing initiatives to help maximize effortt.
Identified collaborative content opportunities to increase brand visibility and new engagement opportunites.
