Meet LB Extensions — the muse behind the Starter Kit. Launching a new business is no walk in the park, and when it's a brick-and-mortar salon with the added challenge of building a brand and online presence, well, that's a whole new level of hustle.

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I teamed up with salon owner Lauren to give her brand a total makeover, from logo to website, positioning LB Extensions as the go-to luxury extension and color service in Indianapolis.

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But we didn't stop there! Once the groundwork was laid, we kicked things into high gear with a monthly eNewsletter, the launch of a quarterly subscription box, a content marketing strategy, and top-notch digital marketing support. 

After starting our digital marketing strategy, LB Extensions is officially ranked on page one for the keywords I targeted for their business.