POWER OF FOOTBALL.
because high school football never graduates.
Friday night lights: the aroma of popcorn and hot dogs, the echoing notes of the marching band, the brisk embrace of a cool autumn evening. High school football is more than a game; it's a tradition, a community, and a brotherhood.
In response to the NCAA's decision to schedule collegiate games on this time-honored high school football night, the Power of Football campaign was born.
The premise of this campaign was simple, shine a spotlight on six high school programs from across the nation, revealing their unique stories and cherished traditions. Our mission was to let these programs tell their tales in their own words, through captivating video vignettes and compelling photography that revolved around three pillars: community, brotherhood, and tradition – everything but the Xs and Os.
Creative Director, Strategy and Project Lead, Copywriting
Managed team of five, excluding freelance photographer and videographer
Video, Print, Digital, Web, Photography
Social Media, Partner Marketing, Grassroots, Blog, Web Advertising, Retargeting and Display, Email Marketing, Print Advertising
Planning and development took two months.
Campaign run time three months.