Thryv Email Series
Campaign Brief:
Craft a series of engaging emails as part of an automated sequence triggered after a lead downloads a free guide on the state of AI in the small business landscape.
The first email should warmly thank the recipient for their download, provide exclusive ungated access to a relevant case study for future reference, and share a valuable blog post featuring free AI tools designed to help small business owners streamline their operations.
Project Stats
Audience: Small business owners or marketers looking to be more efficient and effective in their marketing.
Brand Tone Keywords: Friendly, approachable, subject matter experts, trusted, succinct, fun.
Email 1
Subject Line: Thanks for Downloading Thryv ’s Small Business AI Report
Pre-header Text: Discover free AI tools – pros, cons, and more inside …
Hey, <dynamic data first name>!
Thanks for downloading our Small Business AI Report!
We wanted to make sure you have 24/7 access to our guide highlighting the state of AI in small businesses. Simply access it here and be sure to bookmark it for future use!
Do More with Less
At Thryv, we help small businesses like yours achieve big results without breaking the bank or sacrificing the quality and authenticity of your services.
Our goal? To provide actionable tips and tools that work for your business to help save precious time, money, and resources. And one of the biggest time savers can be utilizing AI.
Free AI Tools You Can Use Immediately
We’ve handpicked and reviewed the most effective FREE AI tools to get you started. From elevating your copywriting and creating custom visuals to assisting with SEO and social media strategy, AI isn’t just for the big players anymore – it’s time to level the playing field.
Ready to dive in? Access your free AI tools today and start saving time and money tomorrow.
Email 2
Subject Line: Your No-Nonsense, Beginner’s Guide to AI
Pre-header Text: Caution! Tips inside that could elevate your business.
The Beginner’s Guide to AI
Did you know that 56% of small business owners spend less than an hour a day on marketing*?
As a small business owner, time and resources are always a challenge, but it doesn’t have to be.
Imagine saving time while supercharging your marketing efforts — sounds amazing, right?
Social Media Simplified
According to a recent survey from Forbes, 44% of small business owners neglect social media due to time and resource constraints. Yikes!
Where AI Can Help:
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Creating captions and inspiration for when writer’s block strikes.
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Generating custom imagery to support your posts is way better than stock art.
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Scheduling, so you can get it all done in a fraction of the time.
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Interprets comments to boost engagement and customer satisfaction.
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Analyzing user behavior to recommend content that resonates with your audience.
And that’s just the beginning. Our AI For Small Business: The Beginner’s Guide has even more tips and tools (we especially love the part about digital advertising) to get you started—no tech expertise required.
Subject Line: Feeling like the Anti-Hero of your Small Business?
Pre-header Text: Here are two ways AI can help you get back on track.
Don’t be the Anti-Hero of Your Business
The challenges of running a small business can make anyone feel like an anti-hero. With an endless to-do list and constant juggling of repetitive tasks and inefficient operations, it’s not you. You’re not the problem. You’re just swamped.
AI Pro-Tip: Streamline Your Back-Office
Where AI Helps: Take a load off your plate with these AI-powered tools designed to handle repetitive tasks and streamline operations.
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Predict Inventory Needs: Stay ahead of customer demand and avoid stockouts.
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Manage Stock Levels: Keep your inventory balanced without lifting a finger.
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Optimize Supply Chain: Improve your processes from start to finish.
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Simplify Hiring: From onboarding to payroll–let AI handle the busy work.
AI Pro-Tip: Simplify Your Financials
Where AI Helps: Free up your time by automating accounting tasks and getting a clearer view of your finances.
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Automate Tracking: Say goodbye to manual expense tracking and invoicing.
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Spot Trends: Easily categorize expenses and identify financial patterns.
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Forecast Future Trends: Budget smarter with AI’s predictive insights.
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Cut Costs: Analyze spending patterns to save money.
And guess what? We have seven more areas where AI can be used to bolster better efficiencies within your small business. Ready to become the hero of your own business?
Email 4
Subject Line: To ChatGPT or not ChatGPT … that is the question.
Pre-header Text: Trust us, it goes far beyond ctrl + c and ctrl+v.
Leveraging ChatGPT for Your Small Business
There’s a big buzz around AI and content creation, but the biggest question is: “Can it help my business?” The short answer—yes. The caveat? Use it properly.
Tools like ChatGPT can help create personalized content that connects with your audience, boosts productivity, and saves you valuable time. But where it shines isn’t just within copywriting … but how it can assist in tapping into your customer’s frame of mind.
Pro-Tip: Identify Pain Points
When your customers search for a solution, they’re looking to fix their specific problems. Use ChatGPT to dig into these pain points and craft content that truly resonates.
Take It to the Next Level:
Personalize Your Prompts: Add details like your ideal customer, buyer personas, or specific services you offer to fine-tune your content.
Avoid Generic Responses: Tailor the output to fit your brand’s unique voice and style.
Pro-Tip: Edit, Don’t Just Copy and Paste
AI tools can spark creativity but don’t just copy and paste. Edit the responses to ensure they reflect your brand’s personality and avoid any unintentional plagiarism.
Take It to the Next Level:
Avoid Google Penalties: Remember, when utilizing AI for website content, Google prefers original content. Use AI to inspire, but make sure you create and refine your content to maintain authenticity.
Want to master the art of AI prompts? Check out our article How to Use AI For Content Creation: 3 Tips for Using ChatGPT and start creating content that stands out!
Email 5
Subject Line: This ONE Change Will Unlock More Hours In Your Day.
Pre-header Text: Made for the small business owner who wants to do more.
Imagine if just one change could transform your workday from overwhelming to unstoppable.
That’s what we’re here for at Thryv — helping small business owners like you cut through the clutter, reclaim your time, and reignite your passion for your business.
For over 125 years, we've been in the business of empowering small businesses to do more with less. Our mission is simple: make it easier for you to manage your day-to-day operations while giving you the freedom to focus on what really matters — growing your business.
So, what does making this one change look like?
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Swift, effortless communication with your customers
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Winning back an average of 20 hours a week* to pour into your passion.
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Tools designed just for your business, helping you connect with new customers and keep the current ones coming back.
Ready to see the difference one change can make? Let Thryv help you get more done and bring the fun back into running your business.
*Based on Thryv survey sample of 181 clients. Calculations assume a 40-hour work week. Results may vary.